TikTok vs YouTube: Everything You Need to Know

Choosing between TikTok and YouTube is like picking your favorite ice cream flavor — it’s all about what hits the spot for you. They’re obviously not the same platform, so knowing the best place to post your videos is going to be a crucial factor for your growth. In this post, I’ll be cutting through the tech jargon to help you figure out where your videos will feel more at home

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What Is a Subscription Business Model? An In-Depth Guide

As an owner of a thriving multi-million dollar business and the author of a #1 New York Times best-selling book on finance, I’ve seen firsthand the transformative power of the subscription model. It’s a strategy that, when executed well, fosters lasting customer relationships, ensures steady revenue streams, and scales businesses to new heights. In this comprehensive guide, I’ll break down the behind-the-scenes of the subscription business model, and provide you with

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How to Become A Digital Marketer in 2024 (the only playbook you need)

Forget the old idea of marketing as just TV commercials and print ads; today’s digital marketer is like a modern-day alchemist, transforming the digital world into a place full of endless potential and profitable opportunities. But here’s the kicker: while the journey to be a digital marketer is packed with its share of challenges, the skills required to become one is not as hard as you might imagine. In fact, with the

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How to Create a YouTube Channel: A Step-by-Step Guide

Mastering YouTube takes phenomenal effort, but don’t write it off just yet.  It’s a solid platform  to boost your business or personal brand. In this post, and after having built my own channel to where it is today (452K subscribers), I’ll be showing you the exact steps you can take right now to create your own channel, and to set yourself up for growth later on. Let’s dive in.(For a real

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A Step-By-Step Guide to Structuring A Digital Marketing Plan

Digital marketing has become one of the most preferred modes of connecting with customers nowadays. One way of approaching digital marketing is by spreading yourself thin across several different digital marketing channels, but rolling them out without a devised plan could lead to failure. However, when done right, a good digital marketing plan could be the key factor to success In this post, we’re going to unpack what a digital marketing

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