Monthly Archives: August 2024

This post is by IWT contributor Abbey WoodcockYour hunch was right.There’s too much to write, and not enough people to write it.How did I know you thought that? Because just about every business owner I know feels that way. And the numbers back it up. In 2017, businesses spent an estimated $205 billion on internet ads and wrote more than 2 million blog posts per day and sent 124.5 billion

Career experts often tell us to “go out there and network?”What does that actually mean? Because they never specify, we end up going to a few pointless networking events, which actually turn out to be a bunch of unemployed people looking for jobs, until we realize the pointlessness of random networking. The thing about effective networking is that there’s a game going on around us that we don’t even see.In this